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NOW Magazine Trashes Walmart but Gives them Free Ad

18 July 2008

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Yay for hypocrisy in the media, what else is new? NOW Magazine, a free local Toronto newspaper knows all about that. Flipping through a dirty used copy of this weeks edition while riding the subway home tonight I came across the section for Letters to the Editor and found something very amusing. This gentleman writes,

On page 35 of your pride issue, you continue your longstanding, accurate warning of Wal-Mart’s deadly effect on every neighbourhood, community, minimum-wage law and cheap-labour country it touches (NOW, June 26-July 2). But then on page 44, you send us out for a $6.93 squirt gun from Wal-Mart. Hello? Stay the hell out of Wally World, and quit giving it free advertising.

On one page there is a full article on the new Walmarts attached to mega malls that seem to appear out of thin air overnight and how bad they are for neighbourhoods and environment. Then 9 pages later they print a free ad for Walmart where you can purchase a water gun. They include that in a small list of other places you can buy similar water guns. I could understand maybe if this were a paid advertisement. It would still be a sell-out anyway but its money. In this case the left hand didn’t pay attention to the right hand.

Do as I say not as I do.

Screw Walmarts and the malls they come with. When a new one is built near your home its like you’ve sold your soul to the devil. According to the SmartCentres website, the company responsible for these big box stores in my neck of the woods opens a new mall every three or four weeks, “usually anchored by a Wal-Mart.”